UX Design

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KENYA ANAIS

DESIGNING FOR THE FUTURE.

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Anais Marketing Group

The Project

Anais Marketing Group wants to transition to an online ​marketing agency where we provide a variety of easy-to-​purchase marketing services.


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Project Duration

September 2022-October 2022


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USER PERSONAS

“Business, information, art and ​creativity- makes me feel creative and ​excited”

“I want to quit my job and grow my ​business”

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RY​LEIGH

Age: 34

Education: Bachelor's Degree

Hometown: Houston, TX

Family: Married, 2 kids

Occupation: Sa​l​es Rep


GISELLE

Age: 34

Education: Bachelor's Degree

Hometown: Houston, TX

Family: Married, 2 kids

Occupation: Realtor


GOALS

GOALS

Brand Awareness

Make a Difference

Become a member of a great organization

Support Black-Owned Businesses

Wants to do her art or business full-time

Learn how to build a website or get one built

Host a large networking event

FRUSTRATIONS

FRUSTRATIONS

Costs/Expenses for publicity and marketing

Unprofessional black businesses

Networking and feeling relatable after children

Website prices, difficulty to build

Lack of support for entrepreneurial journey

No idea where to start with marketing

Sketches

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Wireframes

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SOLVING USER ​PAIN POINTS

The service tiers help users ​work within their budget ​while ensuring they are ​getting the services they ​require. In combination ​with FAQs and reviews, the ​details of each service tier ​allow clients to make ​informed buying decisions.


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Detailed descriptions ​of services coupled ​with commonly asked ​questions = informed ​buying decision

Different tiers for ​each service ​detailing what is and ​isn’t included

USABILITY STUDY FINDINGS

01

Easy Call-To-Action

Users want to use images and ​buttons to navigate through app, ​they want CTAs to be visible ​without searching for them.

02

Text & Images

Users would prefer not to read, ​but instead to see icons or ​images to represent CTA or ​message. Users can benefit from ​larger text and images.

03

Variety

Users like to navigate the app in ​their own way, prefer variety in ​how they get to and from an ​action.

MAIN USER FLOW

ACCESSIBILITY CONSIDERATIONS

01

Size of Text

I spoke with an older user who ​needs reading glasses. Her ​major concern was the size of ​the text so I made most of it ​larger.


02

High Contrast

Using off white and black with a ​hint of gold, the app is ​considering accessibility for ​visually impaired individuals and ​everyone in need of very clear ​CTA’s.


03

More Icons, Less Text

Some users were not very fond of ​reading or looking for things. This ​accessibility consideration benefits ​users who are not proficient in ​reading, or who choose to be less ​active for social media.


TAKEAWAYS

1

Impact:

Anais Marketing Group created an app ​with the user in mind, providing easy-to-​purchase marketing services for the ​aspiring entrepreneur.


2

3

User Quote:

“It was easier than most things on the ​market.”



What I learned:

While creating the Anais Marketing Group ​app, I realized that while my initial layout ​and designs didn’t change drastically, the ​most important parts of the design came ​from my iterations after the usability ​studies.

High Rise Buildings in the City under the Cloudy Sky

PPL PXRTY ENTERTAINMENT

The Project

PPL PXRTY ENT. wants a donation-focused website. The goal is to make it easy to donate to and apply for scholarships. The effectiveness of the site will be measured by ease of use and number of donations and applications.


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Project Duration

March 2023-May 2023

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USER PERSONAS

"Everyone deserves quality education."

"I've got all these gifts to give to the world, but sometimes I feel I was given the short end of the stick."

Photo of Woman Painting on Wall
Bearded Man in Black Suit Jacket
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TONI

Age: 19

Education: HS Diploma

Hometown: New Orleans, LA

Family: Oldest of 3

Occupation: Student/ Artist


TIMOTHY

Age: 51

Education: Master's Degree

Hometown: Austin, TX

Family: Married, 2 kids

Occupation: Retired Scientist


GOALS

GOALS

To master her craft and get paid to do it full-time

To receive financial assistance to fund education and artistic development

To inspire underserved communities to seek higher education

Higher education for all

Help others follow their dreams


FRUSTRATIONS

FRUSTRATIONS

Doesn't know if school is for her

Art school is expensive

Family is not financially able to help her succeed

Hard to get in touch with the communities he wants to reach

Would like to simply write a check to someone deserving

Sketches

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Wireframes

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SOLVING USER ​PAIN POINTS

The scholarship fund tracker allows donors to see what their contributing to and monitor the progress of the goal. Donors can easily donate as soon as they reach the site.

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The fund tracker allows potential donors to see what they are contributing to

Ability to donate on the home page

USABILITY STUDY FINDINGS

01

Easy Call-To-Action

Users want to use images and ​buttons to navigate through app, ​they want CTAs to be visible ​without searching for them.

02

Text & Images

Users would prefer not to read, ​but instead to see icons or ​images to represent CTA or ​message. Users can benefit from ​larger text and images.

03

Variety

Users like to navigate the app in ​their own way, prefer variety in ​how they get to and from an ​action.

MAIN USER FLOW

The main purpose of the project was to create a donation-focused website. There are 3 different ways to donate, and they all fulfill the same purpose. Funding creatives!

ACCESSIBILITY CONSIDERATIONS

01

Size of Text

I spoke with an older user who ​needs reading glasses. Her ​major concern was the size of ​the text so I made most of it ​larger.


02

High Contrast

Using off white and black with a ​hint of gold, the app is ​considering accessibility for ​visually impaired individuals and ​everyone in need of very clear ​CTA’s.


03

More Icons, Less Text

Some users were not very fond of ​reading or looking for things. This ​accessibility consideration benefits ​users who are not proficient in ​reading, or who choose to be less ​active for social media.


TAKEAWAYS

1

Impact:

PPL PXRTY Entertainment received a donation-focused website with the user in mind, providing an easy way for creatives to receive support from generous donors.


2

3

User Quote:

“It was easier than most things on the ​market.”



What I learned:

While creating the PPL PXRTY website, I realized that while my initial layout and designs didn’t change drastically, the most important parts of the design came from my iterations after the usability studies.


WHAT'S MY DOSHA?

What's My Dosha? needed an app and responsive website to promote Ayurvedic wellness. The goal was to help users discover more about their health through a "dosha quiz" and provide actionalble recommendations that prompt users to shop for holistic remedies.

The Project

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Project Duration

June 2023-July 2023

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USER PERSONAS

"I don't have time to workout or eat healthy!"

"I want to be healthy, balanced, motivated and consistent but I always seem to fall back in my ways."

Portrait of a Smiling Woman with Black Hair in Dreadlocks
A Woman in Pink and White Saree Dress
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KEEARA

Age: 29

Education: Bachelor's Degree

Hometown: Houston, TX

Family: Single, 1 son

Occupation: Insurance Adjuster


KEYONA

Age: 32

Education: Master's Degree

Hometown: Miami, Fl

Family: Single, 1 son

Occupation: Psychologist


GOALS

GOALS

Learn how to balance life and manage anxiety

Doesn't know where to start with health and wellness

Tried many things and reverted to old patterns

Spend more time with her son

Create a happy and healthy life

Get married and have more children


FRUSTRATIONS

FRUSTRATIONS

Doesn't know if school is for her

Art school is expensive

Family is not financially able to help her succeed

Bad relationships

Working too much

Still living with her parents

Sketches

Gold Diamonds Illustration

Wireframes

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SOLVING USER ​PAIN POINTS

Since Ayurveda is not widely known in the Western world, I used descriptive headers for easy navigation and a CTA, "What is Ayurveda" to learn more before diving in to the quiz and results.

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Almost done!

Descriptive headers to help guide the process

CTA to allow users to learn more about Ayurveda as a health concept

USABILITY STUDY FINDINGS

01

Easy Call-To-Action

Users want to use images and ​buttons to navigate through app, ​they want CTAs to be visible ​without searching for them.

02

Text & Images

Users would prefer not to read, ​but instead to see icons or ​images to represent CTA or ​message. Users can benefit from ​larger text and images.

03

Variety

Users like to navigate the app in ​their own way, prefer variety in ​how they get to and from an ​action.

MAIN USER FLOW

ACCESSIBILITY CONSIDERATIONS

01

Images, Iconography

I spoke with an older user who ​needs reading glasses. Her ​major concern was the size of ​the text so I made most of it ​larger.


02

Descriptive Headers

Using off white and black with a ​hint of gold, the app is ​considering accessibility for ​visually impaired individuals and ​everyone in need of very clear ​CTA’s.


03

Variety of Color

Some users were not very fond of ​reading or looking for things. This ​accessibility consideration benefits ​users who are not proficient in ​reading, or who choose to be less ​active for social media.


TAKEAWAYS

1

Impact:

What's My Dosha? has an app and responsive website that helps users learn more about their health through a "dosha quiz", allowing users to shop from actionalble recommendations and easily manage their health through Ayurveda

2

3

User Quote:

”This is a pretty cool concept. More people need to manage their health.”



What I learned:

While creating the What’s My Dosha website, I realized that I need to find better assets to incorporate into a variety of projects I may be faced with.